About Popped
Popped is an independent film and television editorial platform powered by passion, insight and a commitment to creative storytelling. Founded in 2024, Popped delivers reviews, industry news, features and commentary covering the latest developments across film, television and streaming.
Created by a team of critics, journalists and content creators, Popped blends professional journalism with fan-first enthusiasm, producing coverage designed for cinephiles, streaming audiences and pop culture fans alike.
Operating across editorial, social media, podcasting and video, Popped delivers multi-platform coverage designed to reach audiences where entertainment conversations are happening.
At A Glance
30M+
Tracked Annual Impressions Across X, Google Search & YouTube
25M+
Annual X Impressions
507K+
Annual YouTube Views
48K+
Annual Google Search Clicks
4.8M+
Annual Search & YouTube Impressions
UK & US
Primary Audience Markets
Editorial Background
Popped was founded by key contributors behind The Streamr, a respected entertainment website active from 2020 to 2024. Building on nearly five years of experience covering the film and television industry, Popped represents the next stage in that editorial journey.
The team continues to apply the same passion for film criticism, digital media and entertainment journalism while expanding coverage across new platforms and formats.
Reach & Audience
Popped delivers cross-platform reach through editorial publishing, organic search, social media and video.
Over the most recent 12-month reporting periods, Popped generated more than 30 million tracked impressions across X, Google Search and YouTube alone.
Social Reach
Over the last 12 months, Popped’s X account generated:
- 25.3M+ impressions
- 278K+ engagements
- 197K+ likes
- 31K+ reposts
- 2.2K+ new follows
- 1.9K+ net follower growth
Individual stories and live-event coverage regularly reach audiences significantly beyond Popped’s existing follower base.
Search Visibility
Organic search is one of Popped’s primary audience drivers, with the publication continuing to expand its visibility across Google.
Across the latest 12-month reporting period, Popped generated:
- 3.1M+ Google Search impressions
- 48K+ organic search clicks
- 76% of search clicks from mobile devices
- 87% of search clicks from the UK and US
Popped has seen particularly strong recent growth, generating more than 739K Google Search impressions and 7.1K clicks in the latest 28 days alone.
Popped’s strongest-performing search content includes streaming guides, release-date coverage, television reporting, episode explainers, reviews and breaking entertainment news.
Video Reach
Popped continues to expand its original video coverage through YouTube and short-form content.
Across the latest 12-month YouTube reporting period, Popped generated:
- 507K+ video views
- 1.88M+ YouTube impressions
- 3,570+ hours of watch time
- 448 subscribers gained
- 4.51% thumbnail click-through rate
Popped’s video output ranges from original entertainment reporting and explainers to on-location footage, interviews and short-form coverage of major entertainment events.
D23 2026
Popped provided extensive on-site coverage from D23: The Ultimate Disney Fan Event 2026 in Anaheim, reporting live across editorial, X, YouTube and other social platforms.
Between August 13 and August 17, covering the immediate D23 event period, Popped’s X coverage generated:
- 4.2M+ impressions
- 43K+ engagements
- 28K+ likes
- 5K+ reposts
- 508 new followers
- 3.8K+ profile visits
On August 15 alone, Popped generated more than 3.5M X impressions and 32K engagements, making it the publication’s strongest-performing day of the event.
Popped covered major announcements and presentations spanning Disney, Pixar, Marvel, television, Disney Experiences and more, combining rapid news reporting with original on-location content and social-first distribution.
Industry Experience
Through our work across The Streamr and Popped, our team has collaborated with studios and publicists to cover major film and television releases.
Our editorial coverage has included projects and press opportunities associated with:
• Disney
• Warner Bros.
• Amazon Studios
• Apple TV+
• Sony Pictures
This includes participation in press opportunities such as:
• advance screenings
• review embargo coverage
• press junkets
• festival coverage
• premieres
Popped has been featured in ComingSoon.net, Murphy’s Multiverse, WDW News Today, ScreenRant, Parade, ComicBook.com, TVGuide.co.uk TheMix, DisneyDining.com, as well as some of our social reactions for films featured in Variety, The Independent, ComingSoon.net, ThatHashtagShow and The Hollywood Reporter.
Contact Us
Press & Editorial Enquiries:
team@poppednews.com
www.poppednews.com
Socials
Twitter / X: @poppednews
YouTube: Popped
Podcast: PoppedCast (available on Spotify & Apple)
Get in touch with us at: team@poppednews.com
Note: Statistics reflect the most recent available reporting periods across Popped’s editorial, search, social and video platforms. Reporting periods may vary slightly between platforms. Cross-platform impression totals combine platform-reported impressions and do not represent unique individuals.